As we mentioned above, most people leave a website if it doesn’t load fast enough. Speed is one of the most important factors for a website. Using AMP not only loads your website faster, but it’s also more convenient for site visitors. Better User Experience With AMP WordPress Websites Plus, Google AMP makes sure your site appears in the Google News carousel, which is a higher priority than above-the-fold results on mobile. The faster your site loads, the more likely Google will give it a better ranking in the search results. Google prefers to show users sites that are a part of AMP, so having AMP pages on your site gives you a better chance of showing up on the first page of search results.Īlso, using AMP helps bolster your page speed, which is an important factor when it comes to SEO. So why charge you to make your site easier to use? Search Engine Optimization Boost Basically, Google wants people to have a better experience using their service, and your site is a part of that experience. It’s one of the many free tools Google offers for website managers. Since AMP launched, it has been completely free to use for anybody. How can using a WordPress AMP site benefit your traffic and business? Here are the upsides of optimizing for AMP. Announced early this year, it’s one of the bigger leaps that we have taken to make sure that your WordPress site is up-to-date with speed, across all devices and platforms! Pros of Using AMP in WordPress Website In keeping up with this new innovation, our own theme, Astra, is actually one of the very few themes with native compatibility to AMP. This is why many of the well-known companies have implemented AMP on their sites, including WordPress, Pinterest, LinkedIn, and Reddit. Here’s another reason AMP is important: if a search engine sees that your site won’t load quickly enough for mobile users, Google won’t show it at the top of the search results. So you can see why a fast load time can potentially make or break your company’s growth. Today, many businesses rely on their websites to convert, as is probably the case with your business. And 73% of mobile users say they’ve visited a website that was too slow.īut how do these numbers affect your bottom line? Why does AMP matter?ĪMP matters because of this statistic: a one-second delay in load time can result in a 7% loss of conversions. That makes sense because 53% of people leave a website if it takes longer than three seconds to load. Google released AMP in October 2015 with its main focus being speed. On top of that, Google then “flattens” your site to make it load even quicker. This strips away a lot of the elements on your site that make it load slower, in turn, making it faster. In reality, what happens is that Google AMP creates a duplicate of your website in AMP HTML format, which is built upon previously existing web technologies. AMP is meant to make these mobile pages load faster and easier to scroll through. Google AMP stands for Google Accelerated Mobile Pages and it’s an open-source catalog of website pages that are mobile-friendly. How to Test That Google AMP Works Correctly.How To Setup Google AMP for WordPress – Enable AMP in WordPress.
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